About Us
Where Strategy Meets Doing
We work with business leaders to turn
strategy into outcomes that last.
From growth to franchising, M&A to transformation, we bring clarity to complexity. Our approach is grounded, practical and built on real-world experience. We don’t just advise — we build alongside you.
Co-founder & Principal Consultant:
Chua Tianhao
The Co is founded by Chua Tianhao, an entrepreneur who knows what it takes to grow a business through real-world challenges.
He led Foodmania, a successful F&B group in Myanmar, scaling it to over 40 outlets during a time of COVID-19 disruptions and political unrest.
Tianhao brings together hands-on leadership experience and strategic insight from his time at a Michael Porter consulting firm. As a Certified RMC (Registered Management Consultant), he helps businesses grow sustainably through practical strategies and by unlocking the right government support.
Fiona Loh
F&B Innovation & Brand Growth
Fiona supports F&B businesses in
shaping craveable products, refining
recipes and building brand stories that
resonate. Her input sharpens product
strategy and innovation work, helping
brands move from idea to market with
intention.
She’s the founder of Whiskdom, FYP
and Big Big Fries — ventures grown
from scratch into beloved brands with
loyal communities and multiple outlets
across Singapore.
Celene Shee
Corporate Compliance & Financial Strategy
Clients looking to scale need a stable
foundation. Celene brings clarity to tax,
compliance and operational structuring,
ensuring businesses are built to last and
ready for investment.
With over 20 years of experience and
more than 800 companies served
through her firm Profectant, she offers
rare depth across Singapore’s financial
and regulatory landscape.
Tan Wen You
Venture Scaling & Strategic
Finance
For founders raising capital or preparing
to grow, Wen You offers strategic clarity
and investor perspective. He advises on
business models, funding strategy and
financial storytelling to help businesses
scale with purpose.
His background includes scaling Hangry
to over 100 kitchens across 10 cities and
leading exits like Taralite’s acquisition by
Ovo, bringing both startup grit and
financial expertise.
Susan Su
Digital Growth & Web Experience
Susan helps brands grow online with
strategies that connect digital presence
to business performance. She supports
work across SEO, UX and conversion
funnels — aligning digital touchpoints
with real goals.
As founder of a cross-border digital agency, she has delivered results for
F&B, tech and e-commerce clients
through thoughtful, high-impact digital
experiences.
Dr. Gan Heng Hu
Food Safety & Regulatory
Compliance
When businesses need to meet food
safety or export standards, Dr. Gan
brings technical clarity and calm. His
guidance helps clients navigate
regulations confidently, avoid pitfalls
and build trust with both regulators and
customers.
He holds a PhD in Food Science and
brings decades of consulting experience
in HACCP, ISO22000, BRCGS and
labelling compliance.
Shunyi Yong
Retail Distribution & Consumer
Brand Strategy
Shunyi advises brands on how to get
retail-ready — from sourcing and
operations to distribution strategy and
aligning with evolving consumer needs.
Her insights bridge design, retail and
brand execution.
She began her career in fashion design in
New York and later built a distribution
business that supplies major Singapore
retailers including NTUC, Sheng Siong
and Mustafa.
Key milestones in our journey as industry thought leaders dedicated to sharing
knowledge. Through keynotes, workshops, and global events such as TEDx,
we have driven growth and created lasting impact.
University of Reading Accelerator Program (Malaysia)
Collaboration with the University of Reading provided mentorship for students in an accelerator program focused on turning academic knowledge into viable startups.
Myanmar Travel & Learn
A mission trip for Singaporean business leaders provided direct market insights in Myanmar. Immersive learning and targeted visits helped uncover high-potential business opportunities.
Franchise Matching Myanmar
This event connected Singapore franchisors with vetted franchisee prospects in Myanmar, supporting scalable and sustainable franchise growth.
LaunchX Malaysia Startup Accelerator
Early-stage Malaysian entrepreneurs gained expert instruction during an intensive accelerator bootcamp, acquiring actionable frameworks and tools to accelerate growth.
We’ve helped over 800 clients, from retail chains to startups, transform
their businesses.
Ready to work with us?
The next step toward growth starts here.